HBOMax: Warrior S3 Launch | Q2 2023
Worked with another Associate Creative Director (copywriting), Senior Copywriter and Senior Designer to concept launch activations for a fan favorite series. I worked on this project from pitch through execution of the activation. For pitch I concepted ideas, gave design direction for the pitch deck, designed some mocks and presented creative to client. For the activation, I facilitated communication with client, show talent (Dianne Doan), artist management (for Swank One), and production vendors as well as oversaw content capture.
We used actor/comedian Timothy Chantarangsu to make a video for social that recapped the previous two seasons to begin online hype for the show launch and commissioned 3 interactive murals in 3 different cities (NY, LA & SF). The 3 murals had a QR code to unlock an AR component that highlights elements of the show as well as historic artifacts in partnership with the Chinese Historical Society of America and the Bruce Lee Foundation. With the show set in an important part of history for Chinese Americans and a story created by Bruce Lee, it was important to place these murals in cities with large Chinese demographics as well as Bruce Lee fans. We invited a small ensemble of local Asian media, super fans and influencers. For the Los Angeles location, a number of the cast members and production crew came to surprise and support Dianne at the mural reveal.
