Dave & Buster’s Social Content | Q1-Q3 2023

Creative Direction for Dave & Buster’s social content from March 2023 to the present. We aligned with the client on various posts to support multiple promotional campaigns on national and local levels. We also created social content to align with cultural moments, current events and timely social media trends.

There were content series for specific platforms and other content that was used across multiple platforms. These platforms included Instagram, TikTok, Twitter and Facebook. This included static graphics, video content and simple text promotions. I worked on mocks as well as directed our designers for pitch decks, mocks and real time social assets. I also directed, supervised and instructed edits for all video content.

The screenshots shown above are all content pieces developed by my team and I. There were multiple social posts that were developed by the client along with the ideas we came up with. Engagement had started to increase and a more consistent voice and tone for a better connection to a more multicultural Gen-Z audience started to develop. These content pieces can be found HERE.