Creative Direction for social content used to promote the weekly show. I came up with several concepts to engage the younger portion of the show’s audience on video first platforms such as TikTok and Instagram. Using cultural moments, trends and other subtle cultural cues, we created video content from show clips that highlighted the tone, antics and humor of So Help Me Todd. We highlighted aspects of the main characters individually as well as their relationships with other show characters.
The assets came out weekly along with other assets the network had already planned to post. Several times we received great feedback from cast members that were co-posting with the network or sharing to their own social channels. A number of the assets from my team and I still live HERE.
Horizontal images are press images for show, the 3-up screenshot image grids are from videos created and produced by my team and I.
