Coach: Blue is the new Black | Q4 2021

Art Direction and design of an immersive editorial feature highlighting a new collaboration between the luxury brand and contemporary artist Blue the Great, as curated by mega star Michael B. Jordan. The editorial involved unique animations to bring everything to life. In addition I created unique “trading cards” that were posted across social platforms to further promote the story..

The client and talent enjoyed it so much they posted multiple times outside of their contractual obligations. Please see the full editorial HERE.

This was one of the more extensive campaigns the luxury brand had done with Complex in years. I worked with our internal production team, the photographer’s creative team, Coach’s creative team as well as both talent’s teams to bring it all to life.

Photography by Karl Ferguson