Wild Turkey: Talk Turkey + The Spirit of Conviction
Concepted, designed and led art direction for a two tiered video content campaign with client Wild Turkey. Worked on parallel programming for both a Q&A style video series and a mini docu-series that utilized the same talent. The Q&A style series was called Talk Turkey and was a sit-down conversation with Matthew McConaughey in a speakeasy setting discussing each talent’s rise through adversity to their current success. The docuseries, The Spirit of Conviction was a day in the life style series with the same talents but narrated by Matthew McConaughey.
Both series required full graphics package for the video plus corresponding marketing materials for each episode/talent. There were also overarching assets for each series focused on Matthew McConaughey. The “Trap Kitchen” mini-doc episode won a Webby Award while both series were recognized amongst many ad platforms as a top branded content productions. The entire Talk Turkey series can be viewed HERE. The Webby Award winning episode of The Spirit of Conviction can be found HERE.
