Nike: Season Wrap Party | Q3 2024

Creative Direction for a secret party thrown for Diana Taurasi after the final regular season game for the Phoenix Mercury. With many wondering if this would be her last run, Nike and Taurus’s agent decided to throw her a celebration just in case it was the end of the road.

I had to come up with a number of features we could place within the private manor with an extremely tight turnaround and multiple moving points. The idea was to include a number of things that spoke to her personality but also things that speak to her legacy and support group.

With the production team we brought in a Photo Booth that leaned into a classic feel and film look as DT loves analog items. We had old school phones scattered around the venue that people could use to call a voice mail to leave heartfelt messages for Diana. There was subtle Nike branding on mirrors, DJ booth, menus, etc. A more vibrant branding was used on the backyard walls with GOBO lighting/projection.

It was an intimate affair that Diana, her family, friends, and teammates (even a few opponents) loved and Nike and her agent felt they showed the proper respect and support for the WNBA’s GOAT.

This event had to come together in just under a week so that presented a number of challenges as far as pulling off some of the features we wanted. But having the chance to put together something for a basketball player I’ve been watching since her high schools years…we were going to figure it out. Everyone enjoyed the Photo Booth, the Nike branding was there but nothing overbearing, and the phones were a fun touch as people left plenty of messages for DT. As a follow up we had all of the recorded audio from the voicemails put onto a vinyl record. We gifted the vinyl record complete with a custom designed packaging (art directed by me) along with a record player so DT can listen to all of her messages whenever she feels…even if it means they have to wait for the end of her final season, next year!!