Creative directed and pitched Complex’s first side scrolling parallax editorial. To celebrate the first decade of the brand and their anniversary collection we created a “Top 10” moments for each year that showcased the brand’s largest impact in culture. I was able to pitch the concept and then collaborate with accomplished illustrator Sophia Chang. The piece was a huge success with Beats and even made it on the radar of a very busy Jimmy Iovine. This story was also featured on BrandTale as a top piece of content of not just the week but that month.
I grew up on Dr. Dre so to see his evolution over the years has been amazing. Working on this was great because it was hard to fathom that the brand was already 10 years old back in 2018, but once I dug in it was a welcome trip down memory lane. Working with Sophia Chang was also fun. She’s extremely busy but she always had time to walk through my ideas, toss around ideas and make last minute edits.
